Branding, UX & UI Design, Product Design & Product Photography, Video Editing & Animation
unlearn. is a company that uses various services and products that center around human rights and social justice. Their vision is to provoke thought and inspire positive change.
The primary focus of my role was spearheading the redesign of their website. I began by conducting a thorough analysis of the existing site, pinpointing several critical issues we faced and proposing solutions to address them. These included lengthy text columns, a lack of clear text hierarchy, redundant pages, inactive or broken links, and ineffective communication. These challenges are outlined below.
After crafting wireframes and a fresh site map (illustrated below), we initially confronted bottlenecks that led to incremental changes, including increased imagery, implementing additional columns with minimal code, and enhancing the overall clarity and effectiveness of communication and message delivery
After further investment of time and resources, we revisited the initial wireframes and successfully implemented our original vision from the ground up. The resulting website is now sleek and contemporary, featuring a well-organized system that is intuitive to navigate and effectively communicates with our diverse target audiences. Through strategic use of imagery, icons, and color palettes, we have established a cohesive brand identity that resonates across all our social and other business platforms. This transformation is evident in the examples below.
In addition to redesigning the website, I worked on various projects to establish a cohesive brand that appeals to different audiences. These included creating social media ads, crafting intro animations for YouTube shows, designing a car wrap for a collaborative mission to Ottawa, making funky sock designs for our store, and creating icons for the website. See examples below.
